Wix Review: Why You Should Use This Top 5 Website Builder!


Welcome to this Wix review.

Wix is one of the most popular website builders on the market at present, so we've carried out a comprehensive review to see what makes them one of the top website builders today!

This review takes an in-depth look into the features, pros and cons and the price of this website builder platform, to provide you with enough information to make an informed decision as to whether Wix is the right platform for your business.

Why Is Wix A Great Choice When It Comes To Building Websites?


Outstanding features are included.

Ease of Use

Not the easiest of all website builders, but no coding experience is required.


Brilliant value for Money

Wix is an excellent choice for small businesses who are keen to create an attractive website with some fantastic features for a relatively cheap price.

Overall rating :  4.5 / 5


Who Is Wix?


Founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan, Wix is a cloud-based service allowing you to build your website without needing any coding expertise or knowledge.

Wix currently employees more than 3,200 individuals and is growing, with offices across Israel, USA, Canada and Europe.

Website building couldn't be easier; there is no need to purchase web hosting.


You do not need to install any additional software as nearly everything you require can be managed through the Wix website.

What Features Does Wix offer?


The list of professional features that come with your Wix plan is impressive. 

Not only are there a large number of core elements included, but you'll also be impressed by the innovative features included to make sure you can create the exact website you need.


If you are keen to set up an online store quickly, then check out Wix ADI. This powerful tool will instantly design a tailor-made website, complete with images and text by answering a few questions.

Each website is unique, and is optimised to work with mobile devices and has built-in SEO to ensure customers can find your website on Google.

You will also have the ability to use the advanced editing options to choose your theme and colour scheme.

Wix Multilingual

This fantastic feature is a great way to get your website seen by the world.

If you have an audience across the globe, then Wix Multilingual allows you to create different versions of each site page. You can translate text, images, and links in just a few minutes.

Wix App Market

With an App marketing including more than 300 apps, I'm pretty sure; you'll be able to find any additional feature you can think of. 

With the endless list of apps available, here is a small selection on what's on offer.

Booking Apps

Offer appointments, classes, workshops and more from your website. Arrange bookings through the mobile app, and automate email reminders.

Event Management

Some great apps allow you to sell tickets, create invites, track guest lists in addition to connecting to payment providers. 

Add Forums To Your Site

Allow visitors to your site to become site members. When signed up, allow them to join conversations, follow posts, upload video reviews and leave comments.

Other Useful Integrations

  • Add shopping carts to your site,
  • include live chat widgets.

Wix Video Hours

The Wix video hours features allow you to upload video content to your site, essentially this feature is probably aimed at filmmakers, and online course sellers who want to charge customers for access to their video content.


Is Wix Easy To Use?


Wix is simple. The drag and drop editor makes designing your site simple for anyone, even those of us with little or no experience.

If you struggle with the Wix Editor, you could choose to use Wix ADI, which we discussed above. Answer a few questions, and Wix will create a unique design.

What Templates Are Available?

Wix Templates

An essential element of website design is to ensure the website looks impressive. 

Wix delivers in terms of the number and range of templates it offers. There are hundreds to choose from, all of which can be viewed for free.

Finding a template to suit your website genre is made simple as all templates have been categorised into specific industries. For starters, you'll find a range of business, blogging, music, travel and tourism templates, along with any range of other genres.

All templates are mobile responsive, which means they adjust to fit all mobile screen sizes.

Unfortunately, you will not be able to change your chosen template after your site is published, so ensure you are happy with the template you eventually select. If you do change your template after posting your content and customisations will be lost.

Can I Customise My Template?

Although all Wix templates are designed to be used immediately, allowing you to publish your website straight away, you can choose to customise it to make your site unique.

Drag and drop all Wix Editor elements, rearranging as you want to make your website look and feel the way you want it too.

Making basic edits is simple; you will not need any editing or coding skills. To edit the text on your new site, you will need to click on the text and type. 

From the editor, you'll be able to make simple edits such as changing your page background, fonts or colours, all you need to do is press a button or drag a slider. 

If you want to add buttons, lists, grids, galleries, boxes to your site, there are plenty of designs to choose from, all of which are customisable.

To further enhance your site, you can add a blog, an online store, embed widgets or external sites and add booking features; the list is endless. 

As you become more confident in your skills, you can add one of the hundreds of additional site features available. This is made particularly easy as you need to drag the feature you want to your template.

One additional inclusion is using any professional photos included on the Wix site, or videos available in the online library. All can be used for free on your Wix site, saving you time and money.



To sell your site successfully, you need to carry out Search Engine Optimisation.

Wix offers an excellent service in helping you to rank higher on Google and the other search engine, with some great in-built SEO tools.

You can easily add alt text, edit meta titles and descriptions, edit URLs and create 301 redirects.

The Wix SEO Wiz tool is an excellent tool for SEO beginners, as it takes you through each step in optimising your website.


Premium plan clients will also receive help with registering their site on the Google Search Console.

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Wix E-Commerce


If you plan to sell products on your Wix website, you will need to sign up for one of the business and eCommerce plans.

First, you will probably want to sign up to their cheapest plan, the Wix Business Basic plan, which will set you back US $18 per month.

To create an online store, you'll start by choosing one of the professional, modern-looking store templates.


With a wide range of templates available, there is something for every eCommerce business.

Wix eCommerce templates

Customizing your store is simple. As you are editing your pages, you'll be able to see exactly what it looks like when you publish.

Once, you've chosen your template; you can start building your brand. Included within the business plans are tools such as the Wix logo maker and the business name generator.

Wix Logo Maker

This innovative tool allows you to create a unique business logo in minutes. After you answer a few questions about your business and what you like, then the logo maker with design a customizable logo just for you. 

Furthermore, you can change the logo to fit your brand, you'll have the ability to change the colour, size, font, text etc. and in addition to this, you will get full commercial rights of the logo.

Wix Business Name Generator

If you haven't chosen your business name by chance, the next great tool on offer is the name generator. Remembering your business name represents who your business is and is the first thing anyone will learn about you, choosing a name that fits your needs is essential.

The generator will suggest unique business name ideas for free.

Website Domain Name

With each of the business plans, you will receive a free domain name for the first year. Your domain name plays a significant role in how your store ranks on search engine results, remembering your stores' online address and choosing an exact, customized domain name.

Now to the other features included within these plans:

Product Management

Managing your products is straightforward; you can sell an unlimited number of products in your store, mass importing them using a CSV file from a spreadsheet. 

You can also filter and sort your products, and using the Wix stores app you can manage your stock, enter tracking information for your products, and automatically mark items as out of stock.

Selling Your Products Online

With your store ready to go, you'll need to know where you can sell your products. Sell your products in your store, on your online store, eBay, Facebook, Instagram, and Amazon.

Facebook Sales 

Sell products directly from your Facebook business page. Upload your entire inventory to your Facebook page with the click of a button. You can include product images, product information, prices, discounts etc.

Instagram Sales

At the same time, as uploading to Facebook, you can connect your Facebook business page to your Instagram business profile. You'll need to get your Instagram business page approved for shopping then you can turn on product tagging and highlight your products there.

Amazon Sales

Upload your inventory to Amazon from your Wix dashboard, using an easy setup process. A great feature as this allows you to keep your inventory synced at all times.

eBay Sales

Again, setting up your store on eBay is made easier as Wix connects to the company with an easy setup wizard. You'll be able to upload products directly, managing sales from your Wix dashboard. 


To process transactions from your online store, you will need a piece of software called a payment gateway. The main Wix payment gateway is PayPal, but they work with several third party payment gateways depending on where you reside.

The built-in payment gateway, Wix Payments isn't available everywhere, the locations it is available are:

  • Austria 
  • Belgium
  • Brazil 
  • Finland 
  • Germany 
  • Ireland 
  • Italy
  • Lithuania 
  • Netherlands 
  • Portugal
  • Spain 
  • Switzerland 
  • United Kingdom
  • United States 

Wix Payments processing fees vary, depending on which country you reside:

  • EU countries: 1.9% of the transaction amount + 0.30 euros
  • UK: 2.1% of the transaction amount + 20 pence
  • Switzerland: 2.3% of the transaction amount + 0.30 CHF
  • United States: 2.9% of the transaction amount + 0.30 cents

From the end of 2020, Wix payments will no longer provide free processing for refunded payments.

Selling In Different Currencies

At present, it is not possible to sell products in a variety of currencies. If you decide to sign up to the Wix builder and think this is something you are interested in, you can vote for this feature to be added on this page.


What Marketing Features Are Included?


Now, you'll need a variety of marketing features to get your website seen.

Wix has a complete range of marketing features on offer:

Email Marketing

Research shows that email marketing is one of the best ways to reach your target audience. 

Wix lets you create and distribute three e-newsletters each month to 5,000 email addresses for FREE. This is impressive.

Smart Actions is a Wix app that allows you to automate emails. For example, you can send a welcome email to customers who purchase a product from your store for the first time. 

Coupons and Sales

Adding coupons and sale information to your e-newsletters is a great way to attract customers to open the email. You can easily send out coupons from the Wix dashboard; you can include them in emails or add them to your social media sites.

Site Booster

For those of you who have a local business and a physical address that matches your website, the site booster automatically sends your contact details to listing sites and directories, so you don't have too.

Wix Blogs

A great way to reach your customers and potential customers are to create a blog. Blogs not only help boost your rankings on Google, but they also help keep your visitors abreast of your new products, sales and product information.

Social Media Integration

Expanding your social media presence is made easier as Wix offers integration with all major social networks. 

Wix Ascend 

If you require more sophisticated, advanced marketing solutions, you should upgrade to a Wix Ascend plan

Wix Ascent allows you to keep track of anyone who interacts with your business. Whenever someone subscribes to a newsletter, buys a product or submits a contact form, Wix will automatically add them to the contact list, which will 

You can set automated emails to help keep in contact with site visitors. 

The free version of the Wix Ascend plan comes with all plans; the premium plans are available at an additional cost, as shown below.

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Wix Ascend plans for Wix

Wix Ascend Plan Inclusions:

Ascend Basic Plan ($10per month) includes:

  • Five email campaigns each month
  • Add ten forms with unlimited fields
  • Connect to site visitors with a personalised chatbox
  • Create seven automation
  • Share five social media posts each month
  • Create five videos each month
  • Remove Ascend branding
  • Schedule emails and social media posts in advance
  • Accept payments through chat and forms

Ascend Pro Plan ($24 per month) includes:

  • 20 email campaigns each month
  • Add 20 forms with unlimited field
  • Connect to site visitors with a personalised chatbox
  • Create 20 automation
  • Share 20 social media posts each month
  • Create ten videos each month
  • Remove Ascend branding
  • Schedule emails and social media posts in advance
  • Accept payments through chat and forms
  • Collect unlimited recurring payments with invoices
  • Assign contacts and tasks to 5 site contributors

Ascend Unlimited Plan ($49 per month) includes:

  • Unlimited email campaigns each month
  • Add unlimited forms with unlimited field
  • Connect to site visitors with a personalised chatbox
  • Create unlimited automation
  • Share unlimited social media posts each month
  • Create 15 videos each month
  • Remove Ascend branding
  • Schedule emails and social media posts in advance
  • Accept payments through chat and forms
  • Collect unlimited recurring payments with invoices
  • Assign contacts and tasks to unlimited site contributors
  • Get VIP customer support

Customer Support


If you require customer support, your first stop should be the Wix Help Center. The help centre is full of articles which will generally answer your questions.

Located across all areas of the Wix Editor, you will find question mark buttons. These are extremely useful and save you considerable time. Each button will take you to a box full of tips about the area of the site you are working in. In some areas, you will even find video tutorials.

If you require one on one support, you can contact Wix in a variety of ways. If you are English speaking, then you can contact them via email or phone 24/7. For those requiring support in another language, check out their customer care page for operating hours.

You'll not find live chat support, but the social media page is a great place to get your questions answered.

VIP customers will jump the queue for all support.



All Wix websites have built-in security, so you don't have to worry about it.

Let's take a look at what is included:

  • SSL Certificate - Your connections will be secure and private over an HTTPS connection.
  • Level 1 PCI compliant - All websites adhere to the highest level of payment industry standards
  • ISO27001 and 27018 Certificates - Wix adhere to best practices when handling personal information
  • TLS 1.2
  • DDoS Protection - Web Servers have been tested to ensure they do not get hacked.
  • Website Security Monitoring - The team monitors Wix websites 24/7
  • 2-step Verification - Codes are sent anytime an unrecognised device attempts to log in.

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How Much Does Wix Cost?


Is Wix available for free?

Good question, yes Wix is available for free. If you do not need any professional features and want to have fun creating a website, Wix is a great website builder.

Wix Free Plan

In my opinion, this free plan is handy for individuals who want to design websites in their spare time. The plan allows you to use all of the Wix Templates, in addition to providing free hosting.

When signing up for a free plan, you will receive 500MB of storage and a maximum bandwidth of 1GB. You'll be able to include any of the images, icons, and other features, allowing you to create an attractive, modern website.

In addition to the features above, you'll also add any of the apps found on the Wix app market and receive customer support.

The downsides to the free plan are that there are ads on every page, these can be very annoying, so for business creators, you may want to upgrade as your page will not look professional.

Wix premium plans pricing

The prices shown above are correct as of reviewing this article (Jan 2021). Find Accurate pricing on the Wix website

These prices are the monthly price for one-year contracts.

Combo Plan (Our Favourite)

This option is an excellent choice for individuals who want to create a website.

It specifically removes the Wix brand advertising, all things considered, $10 a month is excellent value for money to remove these very annoying ads.

Also included is a free custom domain for one year, this means your site URL will be, rather than a Wix URL.

You'll get 3GB storage, a free SSL certificate, 24/7 customer care and the ability to upload 30 minutes of video content.

Unlimited Plan

If you feel the combo plan will not meet your needs, the unlimited plan costing $14 per month could meet your needs.

Similarly to the combo plan, you'll receive all the same inclusions, in addition, you'll receive an increase in storage space to 10GB and be able to upload 1hour of videos.

Furthermore, you will also receive a $75 ad voucher, which can be used to pay for advertising.

Included is a site booster app for the first year, this is a third-party app that allows you to submit your website to search engines to get found easier on the search engines.

In addition to these features, you will also have access to a visitor analytics app to measure site traffic. 

Pro Plan

The pro plan provides excellent value for money at $19 per month for those who want to complete online branding.

Storage space increases to 20GB and video hours increase to 2 hours.

Furthermore, in addition to the $75 ad voucher, site booster app, visitor analytics app, you'll receive an events calendar app, where you can connect external calendars to Wix so all your events and deadlines can be available in one place.

You will also have the opportunity to design a professional logo, coupled with full commercial rights and all the file formats you require.

Finally, social media logo files are included, which means you'll receive 40+ different sizes of your brand logo to use on social media sites.

VIP Plan

The final premium plan to talk about is the VIP plan, costing $27 per month.

If you sign up for this plan, you'll receive the same inclusions as with the pro plan, but storage and video will increase to 35GB and 5 hours respectively.

If you require any support, you will also receive priority customer care.

wix business plan pricing

Now, to the business and eCommerce plans.

Business Basic 

At $18 per month, the business basic plan is the first of three business plans to sell products online.

The plan includes:

  • Secure online payments
  • The ability to offer different payment plans, subscriptions and collect recurring payments
  • You'll also be able to save customer information making checkout simpler for them
  • Free domain for the first year
  • No Wix ads
  • Storage space of 20GB
  • 5 Video hours
  • $75 Ad voucher
  • 24/7 Customer care

The eCommerce features included are sparse, but include the ability to advertise an unlimited number of products, send automated emails to customers who have left items in their shopping carts and enables you to sell items on your social channels.

Business Unlimited 

The subsequent plan will set you back $28 per month and includes all the features included in the Business plan, with an increase in storage space to 35GB and video hours increase to 10 hours.

Additionally, it also allows you to:

  • Offer subscriptions and collect recurring payments, 
  • Products can be priced in the customer's local currency,
  • Print shipping labels and manage order fulfilment.
  • Sell your products on marketplaces
  • You'll be able to dropship up to 250 products
  • Collect and post 1,000 customer product reviews

Furthermore, you will be able to automate the calculation of sales tax. Unfortunately, the feature is limited as you can only process 100 transactions per month.

Business VIP 

Finally, the last package offered is Business VIP. 

In addition to all the other inclusions described above, you'll receive an increase in storage space to 50GB, and you'll get unlimited hours of video.

Furthermore, you'll get priority customer care.

When it comes to the eCommerce features, you'll automate the calculation of 500 transactions each month, and dropship unlimited products.

Another added extra is the ability to reward returning customers to build brand loyalty by offering points, coupons or discounts.

Is Web Hosting Included?

Yes, Web hosting is included within your Wix package; even free plans include free hosting. The company states you'll receive 99.8% uptime, which is average.

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Coupon Codes, Discounts And Deals

Who Should Use Wix?


Small businesses, Bloggers, online stores, restaurants, photographers and artists are just a few of the many businesses that Wix caters for. 

Small Businesses

With lots of great business features, including subscription forms, email marketing and the ability to make appointment bookings, Wix is a fantastic website builder for small businesses.

Ecommerce Sites

You can sell an unlimited number of products on your Wix site. Create discount codes, manage shipping and manage your store online.


The free plan is great for those who want to create a site as a portfolio to show your work, or you may want to create a site for a family event to ensure everyone knows what's going to happen and share photos of the event after. 

With its easy to use drag and drop feature, creating a site can be fun and develop skills.

Alternatives To Wix


Are there any alternatives to Wix? There sure are, there are lots of website builders you could consider if you are not 100% certain that Wix is the one for you.

The first alternative you should consider is Squarespace. It is a fantastic website builder for those who want a similar experience to Wix, but with a more intuitive interface.

If you want to sell online, then Shopify or BigCommerce are probably better options than Wix.


Wix Pros and Cons

Here is a list of the pros and cons of Wix.


  • The free plan is fantastic for starting out
  • Enhance basic functionality with lots of integrations.
  • The drag and drop interface is simple to use.
  • SEO features are good
  • Brilliant value for money
  • Professionally-shot photographs are included
  • Phone support is available
  • High quality templates available
  • Wix ADI is great for individuals who have not designed sites before. 
  • A Built in marketing tool is built in


  • Once you've built your site, you can't change the template
  • Multi-currency selling is not possible within Wix.
  • Wix sites are not fully responsive.
  • You can’t export digital products.
  • You will need a third-party tool to create a GDPR cookie consent banner 
  • AMP functionality is only available for blog posts.


Wix is an excellent choice for small businesses keen to create an attractive website with some fantastic features for a relatively low price.

This website builder is not recommended for larger, more complex websites as it does not provide the resources required for complex sites. You'd be better off looking at Weebly.

The biggest drawback to designing a site on Wix is when you want to upgrade your site design; you won't be able to go live, it is not possible to choose another theme without losing all your work.

We are only talking about the design, though, as your site grows, you may want to add additional features, and this is where Wix outshines its competitors. With more than enough apps to choose from, you can add hundreds of features to your site to make it easier for customers to find their way around.

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