Kajabi Vs. Thinkific Comparison


Welcome to Our Comparison Article On Kajabi Vs. Thinkific.

This comparison article brings together the individual reviews I have carried out on Kajabi Vs. Thinkific

Reading individual articles that compare a range of online course providers can be very confusing; by the time you've reached the bottom of the article, you've forgotten the positives and negatives for each online course provider. I thought putting together a quick comparison would help.

So let's compare: Kajabi Vs. Thinkific


Kajabi Vs. Thinkific Overview


Product Name

Kajabi Plans

Thinkific Plans


Customer Support

Sales & Marketing

Course Creation




Prices: Kajabi Vs. Thinkific 

The prices shown below are for monthly plans. The discount for paying annually in advanced is shown at the bottom of the table.

When considering which plan to choose, its important to note that when you purchase a plan with Thinkific you will only need to increase your plan level if you want to add additional features.

Kajabi however, only includes a limited number of members for each plan, so as your business grows you will need to increase your plan level.


Product Name

Kajabi Cost

Thinkific Cost

Discount (If paid Annually)



Basic Plan



Mid Plan



Top Plan




Do Kajabi Or Thinkific Offer Free Plans?

You can sign up for a free Thinkific plans, Kajabi do not offer free plans.

Thinkific's Free plan allows to to produce three courses for unlimited students, again with basic features.

What Transaction Fees Do Kajabi Vs. Thinkific Charge?

Thinkific and Kajabi do not charge a transaction fee per sale on any of their plans. 

Will I receive My Payouts Immediately With Kajabi Vs. Thinkific?

Thinkific and Kajabi, will both provide you with instant payouts on all plans. 

With Thinkfic you can transfer money to your paypal account or receive it directly via stripe to your bank account.

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Usage: Kajabi Vs. Thinkific 


The two providers are slightly different when it comes to what is included in your course.  Lets compare Kajabi Vs. Thinkific.

Thinkific: All plans offer unlimited students and courses, and secure cloud hosting with daily backups.

Kajabi: The basic plan falls short in this area, offering only the ability to teach 1,000 students, with three courses. They do, however, provide unlimited hosting, including unlimited video hosting.

As your course grows, you will have to move up the plans with Kajabi to accommodate your growing needs.

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Customer Support: Kajabi Vs. Thinkific 


Both providers offer excellent Customer Support, but when comparing Kajabi Vs. Thinkific, Kajabi comes out on top.

Thinkific:  Thinkific offers you expert customer support, a comprehensive knowledge base including Thinkific tutorials, and access to a private instructor community on Facebook.

Kajabi:  This is where Kajabi outshines the rest. 

Offering both email and chat support and a help center where you can find answers to all your questions, Kajabi does provide outstanding customer services. 

You will also gain access to Kajabi University, where you can gain access to several courses aimed at assisting you in creating and building your online course.

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Sales And Marketing: Kajabi Vs. Thinkific

Thinkific Homepage

To grow your online business, you need to consider the tools each online course provider includes.  Lets see how Kajabi Vs. Thinkific compare.

What Type Of Checkout Pages Do Kajabi And Thinkific Include?

Thinkific: Offer a two-step checkout. Customers will need to create an account before they can make payment. They also offer the ability to customize checkout pages.

Thinkific does not handle EU VAT and other taxes.

Kajabi: offer the ability to create one-step checkout pages designed to convert.

One-step checkout pages allow your customers to complete their purchase without having to create an account first. Checkout pages can be customized to add your branding, videos, testimonials, and money-back guarantees. You can also collect your customer's details on this page.

Another great feature included in this plan is the ability to track abandoned carts; you can automatically send follow up emails to those who do not complete their online purchase.

Kajabi accepts payments from across the globe, using Stripe and PayPal. They do not handle EU VAT and other taxes.

How Can I Price My Course With Kajabi Vs. Thinkific?

For both course platform providers, you can create a one-time fee, a subscription, or payment plans. 

Thinkific: With Thinkific, you cannot offer courses in multiple currencies. Your sessions can include a free trial period, and you can set an expiry date for classes with one-off pricing.

Kajabi: With the Kajabi plans, you can package your products and price them as you wish in a range of major currencies. When you set up recurring subscriptions, you can charge your customers in multiple options (weekly, monthly, or yearly). You can also offer free courses.

One of the best features of Kajabi's pricing is that you can price the same course in several ways; you can price it with a one-time fee or offer subscriptions.

Courses can be sold singularly or as a bundle. There is even an option to set a course start date, which is an excellent feature if you want your students to start at the same time.

The creation of coupons with Kajabi is simple, and you can choose which offers the coupon will be applied too.

Can I Offer Affiliate Discounts With Kajabi Vs. Thinkific?

Both, Kajabi, and Thinkific, provide the option of using affiliates to promote your online courses.

Thinkific Affiliate Program:  Thinkific provides a user-friendly affiliate dashboard, where you can manage affiliate links and track performance. 

Kajabi Affiliate Program: Affiliate programs can be added simply with Kajabi. Using the Kajabi affiliate dashboard, you can manage which courses you want to promote, share affiliate links, set commissions, and correspond with your affiliates.

You can also track affiliate performance information on the Kajabi dashboard

What Third Party Marketing Tools Are Available With Kajabi And Thinkific? 

Both course platform providers offer email marketing tools.

Thinkfic: Allows integration with MailChimp, Aweber, and Constant Contact. You can also integrate with Zapier and Google Analytics.

Thinkific also offers direct integrations with Shopify.

Kajabi: Integrates with Aweber, MailChimp, ConvertKit, Active Campaign, and Drip. You can also integrate with Zapier and Google Analytics, allowing integration with other marketing tools and tracking user activity.

Are Marketing Funnels Available With Kajabi Vs. Thinkific

Kajabi: This company is way ahead of its competitors when it comes to automating the way you approach marketing.

The Sales Pipeline Builder with Kajabi is great for anyone who has no marketing experience. Registration pages, confirmation pages, reminders and follow up emails can be automatically produced.

You can also use one of their landing page templates to allow you to customize your landing pages for selling your courses.

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Creating Your Course: Kajabi Vs. Thinkific 

Kajabi homepage

Now lets consider how Kajabi Vs. Thinkific compare when considering how to build your online course.  

What Content Can I Upload Using Kajabi Vs. Thinkific?

Kajabi, and Thinkfic, both allow video, audio, pdf, text, and other content types to be added to your courses.

Thinkfic: With Thinkifc's course builder, you can drag and drop lessons to your course. You can do this in bulk or individually.

It is not possible to add two multiple content types using Thinkfic's course builder, as with Kajabi, you cannot add a video and quiz to the same lesson.

Thinkific does not allow import from Dropbox or google drive; however, have a video library where all your videos are stored; this will enable you to use them in a variety of lessons.

Kajabi:  Using Kajabi's course builder, you can easily include lessons and modules to your online course, rearranging them by dragging and dropping. 

You can add content to your course in two ways, firstly you can add content piece by piece, or you can bulk upload it, all at once from your computer, dropbox or google drive.

Unfortunately, you cannot add two multiple content types using Kajabi's course builder. A video and a quiz cannot be included in the same lesson.

How Are Online Courses Delivered With Kajabi And Thinkific?

Thinkific: To deliver your course with Thinkific, you can choose from 3 themes with 3 or 4 styles. 

Kajabi:  To deliver your course with Kajabi, you can choose from 10 well-designed and user-friendly course area themes. You can also customize these themes.

The course player is mobile responsive, and Kajabi offers a mobile app for iPhone and Android users.

Thinkific Build your course

Can I Include Quizzes and Assignments Using Kajabi Or Thinkific?

Thinkific: This is where Thinkific outdoes the other two platforms. You can create advanced quizzes, including randomized question banks and the ability to import questions.

The assignments tool allows you to add assignments and accept completed submissions from your students. You can also create surveys to collect feedback from your students.

Kajabi: Creating quizzes, surveys, and assessments in Kajabi is straight forward. Your quizzes can include multiple choice and written questions, as well as images.

Kajabi, also allow you to set a pass mark for quizzes and automatically mark their completed quizzes.

Can I Include Community Areas On My Site Using Kajabi Vs. Thinkific?

Thinkfic:  You can include a Community forum within your course with Thinkfic.

Kajabi:  If a community forum is essential to your course, Kajabi allows you to create a separate area on your site for your community area. You can provide access to the area as part of the course or sell it as a different area.

Within the community forum, you can create topics, pin posts, and send announcements. Students can participate in discussions and send private messages.

Is It Possible To Produce Certificates Using Kajabi Or Thinkific?

Thinkific:  Using Accredible, certificates can be created and sent when students complete a course. This is only available on the Pro or business plan.

Kajabi:  You are unable to create certificates for your students; you will need to find an external provider.

Can I Drip and Lock Content Using Kajabi Vs. Thinkific?

Both platforms allow you to drip content.

Thinkific: There is no capability to send automatic emails to students.

Locking content is available down to a lesson level with Thinkfiic. You can restrict progress until a specific lesson is completed.

Kajabi:  Course content cans be dripped bested on enrollment or a specific date. 

With Kajabi, you can lock content down to a lesson level. Unless they complete a specific lesson or pass a quiz, they will not be able to access the next element. They also allow you to set an option to enable the student to watch a specific video percentage before moving on.

Can I Track How Students Are Progressing Using Kajabi Or Thinkific? 

Thinkific:  The reporting facility in Thinkfic does not provide as many statistics as Teachable. It does allow you to track progress, though.

Kajabi:  With Kajabi, you can only track students' progression at the lecture level.

The automation section within Kajabi helps boost student engagement. Automatic emails check why a student hasn't completed a particular element of the course, or if your students pay on a subscription basis. The other two platforms do not have this feature.

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Designing Your Website: Kajabi Vs. Thinkific 

Kajabi Inclusions

Its now time to consider which provider Kajabi Vs. Thinkific, will give you the best options to design your site ready to help sell your courses.

What Themes Can I Use To Design My Website Using Kajabi Vs. Thinkific?

Thinkific Themes: You have three themes with sub-presets to choose from with Thinkific. Customize your theme 

Kajabi Themes:  You will have access to one theme, the premier theme with Kajabi. This is a great theme that is flexible and user friendly. Within the premier theme, you can choose one of six presets.

How Easy Is It Too Build Pages Using Kajabi Or Thinkific?

Both providers have a drag and drop page builder; the page builders are all easy to use and make customizing your website simple.

Thinkific:  You will get access to pre-built pages, with images, course lists, price tables, and other features ready to add to your pages. Specify your design, colors, and other aspects of your page with a click of a button.

Kajabi:  The page builder gives you a variety of options when it comes to designing your site. You can add animations, controls, in addition to the other features offered by its competitors.

Can I Add A Blog To My Course Using Kajabi Or Thinkific?

Thinkific:  There is no opportunity to offer a blog with Thinkfic.

Kajabi:  An in-built blogging feature is available with Kajabi. Offering the option to create blogs, add content, and optimize your posts provides enough to run a simple blog.

Can I Design My Site Using My Brand On Kajabi Vs. Thinkific?

Thinkific, and Kajabi all, allow you to remove their white labeling in your courses.

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Conclusion: Kajabi Vs. Thinkific 


Each option available offers different features and has different strengths. They are both easy to use, and whichever one you choose, you will have the ability to design and sell your courses.

Thinkific is again really affordable, and they do not charge transaction fees. You can create unlimited courses for unlimited students making this a great choice.

Kajabi is an all in one solution. The only downside to Kajabi is as your course grows, you will have to upgrade your plan as there are a limited number of courses and students available on each plan. It includes everything you need without any costly plugins. You also get excellent customer service.

When comparing Kajabi Vs. Thinkific, I recommend signing up for Kajabi, if you can afford one of the more expensive plans, if your budget does not stretch that far, then Thinkific is a brilliant choice for beginners.

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